purpose

welcome to the dark side of the tube. black, white, and friendly all over. a friendly force of nature. ok, we’ll stop. we’ve got a million puns about black toothpaste for teeth whitening, but we’re serious about how awesome it is.

our activated charcoal toothpaste whitens teeth naturally and gently without peroxide, and it’s safe for everyday use. it kicks plaque to the curb and takes care of your mouth with coconut oil and your breath with fresh mint, spearmint, and peppermint. oh, and in case you missed it, the toothpaste is black.

a friendly word of caution: black toothpaste can get a little messy if you’re not mindful. please remember to spit responsibly, clean your sink, and make your mamma proud.

hello charcoal epic whitening toothpaste is fluoride free, vegan, and free from sols/sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten. like all of our pastes, it’s made in the USA with globally sourced ingredients in BPA-free tubes, and of course, we never test on animals–that would be insanely unfriendly. brush happy.

how to use

adults and children 12 years of age and older:
apply at least a 1 inch strip of the activated charcoal toothpaste onto your fave soft bristle toothbrush.
brush teeth like a boss (aka thoroughly), for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician.

look in the mirror, dig your black teeth and take a selfie.

black toothpaste may be messy so please spit responsibly

children under 12 years of age:
consult a dentist or a physician.

ingredients

sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).